Amazon makes Indians go wild with their new India start up

February 6, 2012   ·   0 Comments

American online retail giant has made an final entry into the Indian market with, an online shopping site powered by http://stockssavvy.comthe $ 48 billion company. The site which went live on Thursday morning says that it’s an online shopping service by Amazon “which enables customers to find and discover products from online and offline retailers in India and from” The e-commerce market in India has more than doubled from a $ 4 bn in 2009 to nearly $ 10 bn in 2011. Nearly $ 350 mn has been poured into 40 Indian e-commerce startups till the end 2011 compared to $ 43 million in 11 companies in 2009.

Amazon, founded in 1994 by Jeff Bezos quickly grew to become the world’s largest online retailer selling books to electronics on its website largely to the American consumer. Kindle, the company’s popular e-book reader is also being sold on the site.

With e-commerce picking up in India, the third largest Internet market after US and China, the online retailer has been rumored to enter the country for some time now. Customers can find over 1.2 crore products and 14,000 brands, the website claims. The company is set to make an announcement on Thursday. We have already shared the information with readers last year about Amazon entering India & setting their first warehouse in Mumbai.

The world largest Internet retailer Amazon will set up a facility in Hyderabad and employ over 3,000 people. According to the report, the Andhra Pradesh government had met with an Amazon delegation led by John Schoettler, VP (Global Real Estate and Facilities) in November after which the announcement was made.

The first day comparison of prices between & reveals that book – The immortals of Meluha priced at 99 Rs. on whereas Flipkart is offering the same book at 127 Rs. down from 195 Rs in last 2 days after the launch of .

Comparison of Mobile product also reveals the same story. We did a random search by picking a mobile – LG Optimus P970 which is available at 17,900 Rs on whereas Flipkart is offering it at 18,200 Rs. after the 750 Rs. cashback offer. Apart from this, the revolutionary eink reader Kindle is available in India at dirt cheap prices. The last time when we checked the company has got 5000 facebook in first 2 days of opening. Clearly, the initial comparison shows that has come with a focus seriously aligned to capture Indian customers.

The interesting point will be how, & other website major in India fought back. The no of online websites in India has become many fold in last one year. With entrance of, the market will become really competitive. This will become any shopaholic paradise with customers be the biggest beneficiaries.

Rajesh Singla

Rajesh is the founder & CEO of Stockssavvy, Stocks analyst,financial advisor by choice,software engineer by fate,biker,gamer,cricket lover n enthusiastic person. He believes in doing things not just to get by but to get Ahead...

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